Our values

Accessibility

We believe immersive culture should be open to everyone. NewImages works to make immersive art accessible to diverse audiences, especially through cultural, educational and community-based venues.

Transmission

We believe that new forms of images and technology should be understood, experienced and shared. Through mediation, workshops, training programs and encounters with artists, we help audiences develop creativity, critical thinking and the confidence to engage with emerging forms of storytelling.

Cultural innovation

We support emerging forms of narrative, digital creation and artistic experimentation. NewImages accompanies artists, professionals and cultural venues in inventing new uses, new formats and new relationships with audiences.

Diversity and inclusion

We place the plurality of voices, stories and imaginaries at the heart of our work. We aim to foster access to creation, professional opportunities and dissemination for diverse artists, communities, territories and audiences.

International cooperation

We build bridges between artists, institutions, cultural venues and audiences around the world. Through international programs, residencies, markets and collaborations, we encourage the circulation of works, knowledge, skills and imaginaries.

Responsibility and sustainability

We are committed to a responsible approach to immersive technologies and cultural production. Our work is attentive to social, educational, environmental and technological challenges, and promotes a critical, ethical and sensitive use of innovation.